Wellness and health PR agency
Glossy PR is a London wellness and health PR agency that earns independent coverage for wellness brands and health experts, so sceptical buyers and patients have proof to trust, and Google and AI assistants have sources to cite.
Wellness and health clients include Sunlighten, Myla’s Moss and Dr Candice O’Neil.
Glossy PR · London
What does Glossy PR’s wellness and health PR service include?
Glossy PR’s wellness and health PR service covers health and wellness media relations, expert comment, product sampling, practitioner profiles and podcast placements, with every pitch written to stay within UK health claims rules.
Health desk relationships
Pitching health and wellness journalists at national, consumer and specialist titles.
Expert comment
Positioning founders, clinicians and practitioners as the voice journalists quote on trending topics.
Product sampling
Getting wellness products into the hands of editors and writers who review them.
Podcasts and bylines
Guest spots and expert articles that build long-lasting authority.
Claims-safe press materials
Stories built on evidence and expertise rather than promises, so editors trust the pitch.
Search and AI visibility
Coverage aimed at the health and wellness sources Google and AI assistants rely on.
How does PR improve a wellness brand's Google rankings and AI search visibility?
PR improves Google rankings and AI search visibility because both run on third-party trust. Coverage in respected titles earns the links, brand mentions and independent descriptions that Google uses to judge authority and that AI assistants use to decide which brands to name.
| What PR earns | Effect on Google (SEO) | Effect on AI search (GEO) |
|---|---|---|
| Editorial links from trusted titles | Authority that helps service and product pages rank | Pages AI tools can retrieve and cite |
| Brand mentions, linked or not | More branded searches and a fuller page one for your name | More independent sources describing your brand |
| Expert quotes and features | Expertise and trust signals around your name | Quotable passages that answer buyer questions |
| Round-ups and gift guides | Referral traffic from high-intent articles | Inclusion in the “best of” lists assistants summarise |
Editors decide whether to include a link. Glossy PR treats links as a by-product of real coverage, never a promise.
How does Glossy PR run a wellness or health PR campaign?
Visibility baseline
How the brand or expert shows up in Google and AI answers today for the questions clients ask.
Expertise and evidence review
What the brand can say, what it can prove and which professional guidance applies.
Angles and target titles
Trend-led expert comment, research stories and product features matched to the right desks.
Pitching, sampling and interviews
Pitching starts in week one, with interview prep for experts.
Monthly visibility report
Coverage, links, branded search and AI answer changes, and the next month’s plan.
Wellness PR for product brands vs health experts and practitioners
| Wellness product brands | Health experts and practitioners | |
|---|---|---|
| Main PR goal | Product credibility and stockist interest | Authority and trust before a client books |
| Core tactics | Sampling, launches, round-ups, gift guides | Expert comment, features, podcasts, bylines |
| Typical titles | Health, fitness and lifestyle titles | National health desks, specialist and trade titles |
| Biggest risk | Overclaiming health benefits | Appearing self-promotional |
| Search and AI win | Inclusion in best-of lists AI tools summarise | Independent sources for “best expert in” queries |
Who is Glossy PR’s wellness and health PR service right for?
- Wellness and supplement brands that need independent proof in a sceptical market.
- Psychologists, nutritionists, therapists and other experts who want to be the name people trust.
- Practitioners whose referrals are strong but whose online presence does not reflect their expertise.
- Brands that see competitors recommended by AI assistants when people ask who to trust.
Not the right fit yet: a brand that wants coverage built on health claims it cannot evidence. Glossy PR keeps every pitch within the rules.
What clients say about working with Glossy PR.
“Their hands-on boutique approach to their clients was incredibly reassuring and the results were phenomenal.”
Dentist and aesthetic practitioner
“The coverage for my brand was instant and constant throughout our time working together.”
Founder, Parcel London
“Glossy generated great coverage with some fantastic titles from month one. Would absolutely be my first port of call for all things PR related.”
Founder, Skin Sapiens
Wellness and health PR questions, answered.
What is wellness PR?
Wellness PR is public relations for wellness brands and health experts, earning independent coverage that builds trust with sceptical buyers and patients. Read the full wellness PR guide.
Do practitioners and clinics need PR?
Practitioners and clinics benefit from PR because patients research before booking, and independent coverage gives them proof a practice’s own website cannot. See aesthetics and clinic PR.
How does Glossy PR handle health claims?
Glossy PR builds stories around evidence, expertise and customer experience. The UK CAP Code prohibits claims that a product prevents, treats or cures disease unless it is a licensed medicine, and every pitch is written within it.
How is wellness PR priced?
Glossy PR works on monthly retainers scoped to your goals and channels. You receive a tailored proposal after the free strategy call.
Does wellness PR help with AI search?
Wellness PR helps AI search because assistants lean on established health and wellness publications when recommending brands and experts. No agency can guarantee an AI mention.
Is wellness PR different from health PR?
Wellness PR and health PR overlap. Health PR often covers clinical and pharmaceutical communications, while Glossy PR’s wellness and health PR serves consumer wellness brands, practitioners and lifestyle health.
See where your brand stands in Google and AI answers today.
Two minutes now, a clear picture on a free 45 minute call.